Jeff Rusch

Technical director and interactive experience specialist delivering real-time installations, games, and immersive environments.

DOC: ET-FOUNDERS-2026 HQ: CAPE TOWN, ZA
Jeff Rusch

Jeff is a technical director and Unity expert with over a decade of experience delivering mobile games, interactive installations, and AR/VR experiences. He combines deep expertise in real-time systems and C# with strong operational leadership, guiding projects from concept through deployment and long-term support.

His work spans commercial games, interactive art installations, and immersive public experiences deployed for audiences worldwide. He focuses on building high-performance, reliable systems that perform under continuous use in demanding environments.

Jeff leads day-to-day operations, project delivery, and client engagements, ensuring creative concepts are realised as robust, scalable solutions.

Projects

Typhoidland Mystery Game

LOCATION: Oxford, United Kingdom

Gold Award-winning educational mystery game created in collaboration with the University of Oxford as part of the Alice in Typhoidland exhibition. Players investigate typhoid outbreaks as Medical Officers of Health, learning about disease transmission and sanitation through interactive storytelling. Won Gold for “Best Learning Game” at the Learning Technologies Awards 2020.
ReactGame DesignUX DesignNarrative Design

HSBC Smart City AR Experience

LOCATION: Davos / Hong Kong / Montreal / Dubai

Innovative AR installation built for HSBC’s sustainable finance initiatives. Centred on a large 3D-printed city model, visitors used iPad Pro devices with Vuforia spatial detection to reveal animated city life — traffic, pedestrians, and underground train stations — without traditional AR markers. Debuted at the World Economic Forum in Davos and toured internationally.
UnityC#Vuforia ARiOS

Nike Faster Than

LOCATION: Milan / Paris

Interactive race experience for Nike during UEFA Euro 2016. Over 4,000 visitors tested their speed on a 20-metre LED wall with 2 million reactive particles responding to their movements in real time. Industrial LIDAR sensors tracked runners, ultrasonic triggers detected start and finish, and high-speed FLIR cameras fed into an automated After Effects pipeline delivering personalised video takeaways instantly.
UnityC#LIDARAfter Effects

SAASSC Museum

LOCATION: Kuwait City, Kuwait

Developed interactive exhibits for a 90-exhibit, dual-language (Arabic/English) museum exploring the universe, space travel, and Arabia’s contributions to astronomy. Visitors design spacesuits, clear space junk, build spacecraft, and fly spaceplanes using gesture technology, physical interfaces, and RFID.
UnityC#RFIDGesture Control
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