Digital Catwalk
Real-time 3D virtual fashion experience for Amazon's Destination Denim event in Berlin, featuring Azure Kinect body tracking, real-time cloth simulation, and a 12m LED wall.
- CLIENT: RenderHeads
- AGENCY: Make Associates
- BRAND: Amazon Fashion
- LOCATION: Berlin, Germany
Real-Time Interactive Fashion Experience for Amazon
We created the 3D scene and digital models for Destination Denim, an experiential event for Amazon Fashion held at Kühlhaus, Berlin. The event featured a fully automated, interactive fashion experience across a 12 x 2.3 metre LED wall.
The Experience
Visitors stepped into one of three interactive zones and took control of virtual runway models using their body movements. Using Microsoft Azure Kinect skeletal tracking with full 360-degree tracking and real-time fabric simulation, each person’s movements were mirrored on screen, letting them explore the detail of every outfit or just dance. Every outfit was shoppable, handing visitors off to a curated shopping cart on their mobile.
Technical Highlights
- Designed and built the complete 3D virtual environment from concept to deployment
- Created high-fidelity digital models optimised for real-time rendering
- Implemented dynamic lighting and camera systems for an authentic catwalk experience
- Real-time cloth dynamics procedurally generated at 60 FPS
- Pipeline built with Marvelous Designer, Photoshop, Maya LT, Blender, and Unity