Nike Faster Than

Custom high-speed video rendering pipeline and automated email delivery system for Nike's interactive race experience at UEFA Euro 2016 in Milan and Paris, serving over 4,000 participants.

DATE: 2016-06-01
  • CLIENT: RenderHeads
  • AGENCY: Jason Bruges Studio
  • BRAND: Nike
  • LOCATION: Milan & Paris
MEDIA
Nike Faster Than
WRITE-UP

Nike Faster Than

We created the video rendering pipeline and automated delivery system for an interactive race experience that ran for three weeks at sites in Milan and Paris during UEFA Euro 2016.

The Experience

Over 4,000 visitors tested their speed against virtual athletes, with each race captured using high-speed cameras from FLIR Systems and composited into our custom rendering system built on Adobe After Effects. The system compressed and uploaded each video to the cloud automatically, giving every participant a shareable takeaway of their experience.

Technical Highlights

  • Built a custom video rendering pipeline capable of generating personalised content at scale
  • Developed an automated email delivery system integrated with the rendering pipeline
  • Engineered the system for reliability and throughput to meet campaign demand
  • Delivered end-to-end technical infrastructure from video generation to participant delivery
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